Hi, I'm Soumali Roy.

Marketing & Growth Strategist · Gurugram, India

Growth that survives the rulebook.

I build paid, CRM, WhatsApp and email engines for a high-compliance D2C health brand, a category where ads get banned and every claim gets checked. I find the growth others say isn't allowed, and I keep it compliant.

Open the case files Let's talk
Soumali Roy at a garden café table in the afternoon sun, chin resting on her hand
Open to new growth roles
₹90L+
quarterly revenue from Meta Ads
16x1
peak ROAS on WhatsApp flows
20,000+
customers in journeys I run
70%
faster lead response after automation
9 mo
from joining to promotion

How I work

One customer. Five stages. One engine.

Most marketers own one channel. I connect them. A stranger sees an ad, lands on a page I built, gets a WhatsApp nudge I automated, then an email that brings them back for a second order. Pick a stage.

Where the revenue comes from

Approximate revenue I influence each quarter, by channel

    ² Midpoints of ranges. WhatsApp: ₹6–8L a month × 3. Email: ₹5–7L a quarter. Channels can share a customer, so read this as revenue influenced, not a strict split.

    Case files

    Six exhibits. Results in full, methods on request.

    Each file shows the problem, what I did and what it earned. The exact playbook is redacted. Open a file, play the challenge inside, and if you want the redacted part, that's what a call is for.

    Growth Lab

    Try the maths I do every week.

    Two small tools with generic numbers. Move the sliders, then imagine them with your numbers.

    ROAS meter

    Return on ad spend = revenue ÷ spend

    4.0x

    Retention ripple

    What a better repeat-purchase rate does over 12 months (illustrative model)

    +0%revenue in year one
    Month 12gap is widest

    Model: 1,000 new customers a month at ₹1,500 per order, 10% of past buyers reorder each month, and 85% of buyers stay reachable month to month.

    Soumali Roy smiling in a denim jacket, sitting on a wooden chair in a sunlit garden
    Gurugram · off the clock

    About

    I'm a growth marketer with a law degree. That turned out to be an advantage.

    A B.Com taught me to think in revenue. An LL.B taught me to read rules closely and find the room inside them. Marketing is where the two meet, especially in a category where one non-compliant ad can take an account down.

    Today I'm Associate Marketing Manager at Qurist, where I was promoted within 9 months for leading multi-channel growth. Before that I ran social media for Marriage.com at Proprofs. I run paid, CRM, WhatsApp, email and the website, and I make them work as one system.

    B.Com+LL.B+4 years of growth=Growth that lasts

    English · Hindi · Bengali (native) · French (learning)

    Growth toolkit

    Self-assessed, out of 10. Hover a point for detail.

    Strongest where channels connect: CRM, retention and automation.

    Meta Ads ManagerWhatsApp automationZapierGA4Search ConsoleGoogle My BusinessEmail marketingLanding pages

    The journey

    Level by level.

    Scroll sideways through each step that got me here.

    Level 1 · 2012–15

    B.Com (Honours)

    Banwarilal Bhalotia College, Asansol. Learned to think in numbers.

    Level 2 · 2018–20

    LL.B

    Amity Law School, Kolkata. Learned to read the fine print.

    Level 3 · 2022

    Social Media Executive

    Proprofs. Grew Marriage.com across four platforms.

    Level 4 · Dec 2023

    Joined Qurist

    High-compliance D2C health. Paid, CRM, WhatsApp, email, web.

    Level 5 · 2024

    Associate Marketing Manager

    Promoted within 9 months for leading multi-channel growth.

    Level 6 · Next

    Your team?

    Bringing ₹90L+ quarters and 16x flows to a new challenge.

    Soumali Roy in a garden café with bamboo, lanterns and marigolds around her

    Off the clock

    Good marketing starts with noticing people: what they ask, where they pause, what brings them back.

    Contact

    Want this kind of growth on your team?

    You've seen the results. The redacted playbooks are one conversation away. I'm open to growth, retention and performance-marketing roles, and to select consulting projects.

    Write to me directly.
    Roles, projects or a quick hello.
    Email
    LinkedIn ↗